DIBS, provider of payment processing has released it’s survey of EU Ecommerce, and it carries good news for businesses who have an online presence.
The total e-commerce market grew with 14% last year and is
estimated to amount to 213 billion euros in the nine countries
for 2011.
While online sales expand, M-commerce (mobile) is gaining ground and is “on the tipping point” according to DIBS.
17% of the people aged 15–34 are using m-commerce in the nine countries.
As the early adopters are starting the trend, the volumes will expand
when wider demographic groups pick up the new buying pattern.
This might be a good time to note that UK businesses are within the “single market” of Europe, and that the online store applications all handle shipping rates for different zones. A business owner with such an asset would be doing themselves a disservice if they didn’t configure those options and make their products available accross the EU.
I might add that mobile front ends are available for implementation in onlines stores ordered from me, these are software items which when added to an online store detect when a viewer is using a mobile phone and serves up a cut down page more suitable for the postage-stamp screen.
The 48 page survey goes into incredible detail and can be downloaded:
by CLICKING HERE
DIBS is one of many payment processing options a customer can choose to offer in their online store
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